In an industry that is constantly changing, it’s important to stay ahead of the curve. At Korpack we’ve found that perfecting our packaging process has allowed us to stay one step ahead of competitors at all times. Our ability to consistently deliver good packaging comes directly from our commitment to continued growth and improvements to our processes.
If you’ve found yourself wanting to revamp your packaging process this year, we’ve got you covered. Here are six tips for good packaging you can begin implementing today:
1. Utilize Reliable Machinery
The machinery you utilize to automate your facility plays a huge role in the quality of your final product.
When equipment is used throughout the packaging process, you are almost guaranteed a consistent result each time. However, this can be compromised if you are using out of date machinery that is in dire need of repairs. That’s why it’s important to upgrade machinery as needed and keep up with regularly scheduled maintenance.
If you are in need of or looking to upgrade your in-house machinery, browse the latest automation technology for your warehouse here. If you are not sure where you can automate or having a difficult time deciding what you need, consider an automation audit. Korpack will come into your facility, analyze your current process, and give you suggestions and feedback on what we find.
If one of your machines is down or is needing routine maintenance, our service technicians can help. Our technicians are trained to provide high quality service and maintenance for all packaging machines.
2. Showcase Your Brand
At Korpack, we believe it is critical to stand out above your competition. Your products speak for themselves, but your brand recognition starts with the packaging. Whether that be the end packaging your product is in or the boxes you ship your product in. Your logo and brand should be exposed in any way possible.
Good packaging is a very simple way to increase your brand awareness. While many companies may think branded packaging is expensive, the reality is the upcharge to add your logo to packaging is a mere 2%.
As well, brand awareness is not just related to company logos and colors. Your brand is also conveyed in the quality of packaging, presentation of your products inside the packaging, and care of the product that the packaging will provide.
Korpack can help you create custom packaging to drive sales and increase awareness of your brand. We have packaging engineers on staff, CAD table capabilities, and can produce accurate prototypes for you to review before we hit production. We are here to help you create the best quality, designed, and branded packaging possible. This way, you can create a product that speaks to your brand.
3. Use Practical Designs
While the design capabilities for packaging are endless, it is important that the design be practical and efficient as well. There is fine a line to follow when we talk about design of a box, as in the look, and the quality and functionality of the design.
While some packaging designs seem like a great idea, you need to take in consideration the structure, cost, and quality as well. Beautiful packaging doesn’t do much for your brand if it isn’t functional for your products.
At Korpack, we have a team of packaging engineers to help you find that balance. We help you find the best design that also makes the best sense for your company. We can create eye catching packaging while keeping the design functional and cost effective.
4. Consider the Environment
With more and more companies taking measures to move towards sustainable practices, it’s important to consider the environment when thinking about packaging.
A basic problem in the packaging industry is waste. Using products that consist of raw materials free of genetic engineering is better for the environment. Once disposed of, those raw materials can be recycled and used for other purposes.
At Korpack, we understand the demand and need associated with sustainability. That’s why we’ve not only implemented sustainable practices in our operations, but we provide consultative solutions for organizations wanting to adapt the same practices.
5. Order Fulfillment Logistics
Mastering the logistics behind order fulfillment will cut costs, improve order efficiency, and most importantly, increase customer satisfaction and decrease lead times. We understand that this can be challenging, especially with labor shortages.
Time is money and we can help save both, by combining shipments and ensuring everything hits your dock at the same time with the least amount of shipments possible. Using our tracking technology and dedicated logistics experts, we deliver your product at an affordable price in less time. From small orders to very large-scale shipments, our vehicles and transportation partners can roll them out in short windows of time and provide full traceability along the way.
6. Convenience is Key
Lastly, a good packaging strategy is convenient. Convenient for you and convenient for your customers. While streamlining warehouse and fulfillment operations can be challenging, it is worth it. Unfortunately, many organizations simply don’t have the bandwidth to dedicate to the process. This can lead to painfully long lead times for customers, which can potentially hinder sales and affect your partnerships.
Korpack has a variety of ways we can help:
Kitting Services
We recommend outsourcing your kitting efforts for quicker turnarounds and reliable production. Our kitting capabilities allow us to handle the workload for you and give you the peace of mind that you will hit lead times and have a steady production line.
Warehouse and Fulfillment
Our warehousing and fulfillment services combine the storage and just-in-time replenishment capabilities of a large company with a small-company style of relentless focus on providing the best value to our customers. Utilizing technological analytics, we offer VMI (vendor management inventory) to all of our customers. We are able manage inventory needs by getting necessary product to our customers, meeting deadlines, and keeping costs low.
This results in a partnership that maximizes value for our customers.
How Korpack Can Help
All in all, delivering good packaging that represents your brand well can be accomplished by utilizing reliable machinery, implementing strong branding, using sustainable practices, and incorporating convenient and efficient fulfillment processes. All of which Korpack excels at.
If you are unsure of where to start, Korpack is here to assist you ! We offer full packaging consultant services to hone in on what your needs are. It’s time to take the first step towards better packaging!
