Korpack Will Make Your Point of Purchase Displays – POP!
The Super Bowl is just around the corner, and you can bet that your favorite grocery store is gearing up for it. The next time you shop there you’ll see displays featuring your favorite beverages, chips and salsa, assortments of crackers for cheeses, and scores of other displays designed to appeal to your senses and get you to pick up a product. These are “point of purchase” displays, otherwise known as POP displays.
The POP is any part of a store where a potential customer engages with your product. POP displays exist separately from the standard aisle shelf, effectively inserting a product into a shopper’s path as they make their way through the store, or on the counter at checkout.
Incorporating POP displays into your retail sales strategy enables memorable interactions between your shoppers and your products that wouldn’t have otherwise occurred. The big benefit is that it allows your product the opportunity to stand out from the competition.
The Top Five Benefits of the Point of Purchase Display
A POP display exists separately from traditional aisle shelves to provide extra customer facings and more exposure for your product. These displays often appear in the middle of store aisles called “action alleys,” or anywhere else in the store where open space can be found. Even at the checkout counter.
There are several benefits to using POP displays:
- Your product is spotlighted. POP displays remove your product from the clutter of your home aisle and spotlight it in a way that prevents your customer from feeling overwhelmed by all of the choices on the shelf. Standing alone, the likelihood of a shopper choosing your product over a competing one is increased.
- Motivation to keep products stocked. As your product continues to sell, the retailer will likely continue to fill the display to keep the product in front of consumers. Countertop POP displays are particularly effective – helping retailers sell products simply and effectively right when the consumer is ready to pay for his or her purchase.
- POP displays are versatile. They come in many shapes and sizes, and designs can be coordinated with a promotion, season, or holiday. There is no limit on creativity when it comes to POP displays.
- They enhance the store. Besides introducing and educating customers on products, POP displays can breathe life into the shopping space, making it look more welcoming and dynamic. Shoppers enjoy impressive and interesting product displays, and POP displays, when done right, can make a product memorable.
- They increase sales. You’ve probably bought on impulse before; we all have. Who hasn’t picked up a bag of candy they had no intention of buying, or a bottle of Cabernet from an eye-popping display instead of the Merlot they usually purchase? Many people buy on impulse, and POP displays appeal to that part of us that is ready to buy.
Korpack Knows POP Displays
If you know Korpack, you know that when it comes to packaging and customization, our team can make your product stand out in a crowd, and we can do that for you with an eye-popping POP display. We design, manufacture, and build POPs in our facility. If you’d like, we can fill the display with your product and ship it to your retailer in a condition that makes it ready-to-go when it arrives.
If you’re not taking advantage of using POP displays to sell more of your product, we can help you get started. If you’re already reaping the profits that POPs can generate, take the time to talk with us about possibly generating more sales with an updated design for your POP. Contact us today to talk about increasing effectiveness and boosting profitability.
