The True Cost of a Kitting Error: Why Your Co-Packer Is a Brand Protection Agency
Many companies treat packaging errors as statistical inevitabilities—a minor percentage of “shrinkage” or waste representing the cost of doing business. This underestimation creates danger. For a modern brand, a kitting error is not a logistical hiccup. It is a financial and reputational detonator. When a variety pack reaches a retailer with the wrong flavor assortment, […]