Substantiated Sustainability – Why ‘This Box Is Recyclable’ Is No Longer Enough for F&B Brands
The Recycling Symbol Isn’t a Compliance Strategy For years, food and beverage brands have treated sustainability claims on packaging as a marketing exercise. Print the recycling symbol. Add “made from recyclable materials” to the carton. Maybe mention post-consumer content in a press release. Check the box, move on. That era is over. Extended Producer Responsibility […]