Bakery Packaging Has Two Jobs, and They Pull in Opposite Directions
Baked goods are one of the hardest categories to package well, because they fail in two completely different ways. A cookie can arrive in perfect condition and taste stale. Or it can taste perfect and arrive in pieces. The first is a barrier problem, the second is a structural one, and a brand that solves […]
Frozen Food Packaging Is Going Fiber. The Freezer Does Not Make It Easy.
The freezer aisle is one of the fastest-growing corners of the grocery store, and it is also one of the hardest on packaging. Frozen and prepared foods put their packaging through an unusual combination of stresses: sub-zero cold that makes materials brittle, condensation that soaks and weakens fiber, and long frozen distribution that crushes weak […]