In Private Label, You Do Not Own the Spec. You Own Everything That Goes Wrong With It.
A national brand decides what its package looks like, what case it ships in, how it stacks on a pallet, and when any of that changes. A private-label manufacturer, in most arrangements, decides little of it. The retailer owns the specification: the artwork, the case pack, the labeling, the pallet pattern, the delivery window, and […]