The use of flexible packaging and flexible films continues to grow as more and more consumer goods manufacturers discover its valuable benefits. Just the word “flexible” is a reason to consider this option. Besides flexibility, there are more benefits you can glean from flexible packaging film. From versatility and customization to consumer appeal and cost savings, it’s easy to see why so many companies employ this form of packaging.
If you’re still wondering how your company can profit by using flex film in your packaging process, here are five tangible reasons why it’s a smart choice.
1. Flex Film is Customizable
Flex film is highly regarded for its ability to be customized specifically for the product being packaged. You can tailor your packaging regardless of shape, size, or visual needs. You can customize your packaging according to your marketing objectives and your unique specifications. It gives you a true competitive advantage.
There are three main types of films: polyvinyl chloride (PVC), polyolefin, and polyethylene. They each feature different capabilities and characteristics that make them suitable for specific applications. You can combine them to create multilayer films with distinct barrier properties for better protection or longer shelf life.
With flex film, you can print high-quality graphics in an array of colors and designs to wrap your product in style and creativity or to include important information on the package.
2. Flexible Packaging is Versatile
When it comes to packaging solutions, versatility is vital. Flexible packaging offers you various options; you can create a package that stands up, sits on a shelf, or hangs from a peg display. The packaging works for the product rather than the other way around.
Flexible packaging films have been designed with numerous product requirements in mind. One example is food safety, protecting the food from environmental elements like light, temperature, gas, and moisture. It helps increase the shelf life of perishable items and can conceal the smells of the package’s contents.
3. Flex Film Minimizes Production Costs
Since flex film can be tailored to your product’s specific size, you won’t need to use more materials than necessary. It conforms to your goods and renders a high product-to-package ratio, reducing your manufacturing costs.
Using high-quality films, you can often phase out the need and cost of added packaging elements, like corrugated trays. And the price of flex film is significantly lower than that of plastic or glass containers. It’s lightweight, making it more affordable to ship domestically and internationally.
As new technologies become available, you can further reduce packaging costs by down-gauging or selecting a film with a lower width. Korpack packaging experts can consult with you about choosing the best film for your product, and you can see what cost-reduction options are available to you.
4. Flexible Packaging Film Promotes Convenience and Reusability
Flexible packaging can be designed to include spouts, zip locks, and seals that can be resealed after opening. Consumers want options that deliver greater convenience, and this benefit supports the opportunity to attract more sales. It advances market appeal to customers interested in finding new uses from what they already have in their homes.
5. Flex Film is Environmentally Friendly
As sustainability becomes more important to consumers, it’s critical to adopt packaging materials that meet sustainability standards. One of the most significant benefits of polyolefin and polyethylene films is that they are recyclable. Polyolefin film is also an FDA-approved “food safe” material, and it doesn’t release harmful vapors during the heat-sealing process.
Flex film also requires less energy to manufacture and transport. It generates smaller quantities of greenhouse gases on its way to market, which boosts product appeal for consumers who prefer to buy from brands and companies that take steps to reduce their ecological footprint and environmental impact. Are you looking for ways to make your packaging design process more efficient?
Contact us today, and let’s talk about how the benefits mentioned above have propelled the flex film option to the forefront of the CPG industry and how your company can take advantage of these benefits.
