Digital printing on-demand continues to be one of the biggest trends in packaging. Unlike offset and flexo printing, digital printing does not need a separate plate for each print run. Instead, all colors are printed in a single pass, eliminating the need to constantly replace plates, which is a big cost and time saver. The bright colors and snappy graphics produced by digital printing can be seen at any produce section or end cap display in your local store.
The global digital printing market is estimated to reach $28 billion by 2025, growing at a compound annual growth rate of approximately 11% during 2020-2025, according to a recent Research and Markets report. Digital printing is here to stay.
Six Benefits of Digitally Printed Packaging
Thanks to the powerful advantages and frequent advancements in digital printing, an ever-increasing number of brands is embracing it and pushing it to the next level. Here are six benefits that are keeping the momentum going:
- No/Low Minimum Order Volume Requirement: Digital production supports short-run customization, test marketing, and it reduces obsolescence.
- Print Direct to Board: Digital production revolutionizes the time it takes to go to market by streamlining print production, which frees up more time for ideation and creativity.
- Prototyping: Fast-cycle prototyping produces proofs that reflect final product print quality with 100% accuracy
- Speed-to-Market: Digital printing improves capacity utilization, lowers work-in-progress inventory, reduces out-of-stocks, and streamlines the supply chain.
- Improves Environmental Profile: Print what you want, when you want, reducing redundant prints and media waste.
- Variable Content: Digital production supports brand owners looking to increase profitability with customized relationship marketing.
Purina: Getting Max Benefit from Digital Printing
Smart brands are using digital printing to increase their emotional engagement with consumers and potential customers, boosting brand status.
Purina, a Nestle pet food brand, sells Just Right, a premium range of personalized dog food. The packaging has the dog’s name and picture on it, as well as the owner’s name and the Just Right logo. The food is formulated for the dog, taking the breed, size, age, activity, and various other factors into account.
The company uses the information about the dog they’ve been given to satisfy the owner’s desire to deliver an individualized experience for the pet. This combination of owner, brand, and dog is a very powerful engagement, made possible through the use of digital printing.
Korpack Knows Digital Printing and Branding
Nothing shows off your brand like great packaging, and digital printing takes a package from good to great. At Korpack, we utilize the latest technology in digital printing, and we offer brand consulting services that help you stand out in today’s crowded markets. Let’s start a discussion on how Korpack can help you energize your brand and strengthen engagement with your customers and consumers. Contact Us today for more information.
